A New Solution to the Dreaded Melt Rate



The time is drawing near for students to receive their long-awaited college acceptance letters. While high-school students eagerly await their letters, colleges throughout the country anxiously hope that accepted students will choose their school.

Every semester state colleges and four-year universities around the country have students who pay a deposit to attend but fail to show up. Before we can address the issue, we must understand why the melt rate has become such a problem in the first place.

Recent studies show that students are looking for a college that will give them the best experience possible, in and outside of the classroom. Since students now have a plethora of options to choose from, they are not just looking for any college but rather one that would be the perfect fit for them. They want to enjoy the student activities, be a part of a vibrant campus culture and feel valued from their professors.

It is more important than ever for colleges to stand out and highlight their campus.

“Everyone worries about melt,” says Jim Rawlins, Colorado State’s executive director of admissions. “Show me an admissions officer who isn’t worried about summer melt, and I’ll show you someone looking for a job.”

So how exactly can colleges balance student’s desires while still increasing their enrollment and reducing melt rate? Well, this is where Advantage Design Group comes into play. Our new online orientation is completely tailored for your campus. We highlight the unique aspects of your campus while reducing stress for students by providing critical information.

To learn more about the impact that online orientations can have on your campus please click here